Don't Let Nickelback

A little experiment: Could we create something viral, spending no more than 15 minutes and no money whatsoever?

As it turns out… yes, we could.

Our #DontLetNickelback Kickstarter campaign was launched to prevent Nickelback from ever playing in London again. Within a day, it went viral globally. Headlines ranged from the BBC, Time Magazine, Rolling Stone, Mashable, the Pakistan Times, and on and on. All across the globe, the media picked up our story. It even trended internationally on Facebook.

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