How do you fight Washington D.C. lobbyists claiming that ‘clean coal’ is the future when, in fact, clean coal is not actually a thing?

On behalf of Al Gore’s Alliance for Climate Protection, we created the Reality brand and enlisted as spokespeople some of mankind’s favorite characters who are also ( despite much fanfare) - not actually a thing.

We plastered our messaging all over Washington D.C. metro stations, where the lobbyists and lawmakers couldn’t escape the reality: Clean coal is a myth.