Imagine an all-natural sweetener fermented from sugarcane with zero calories and real sugar flavor. That is Purecane, a sugar substitute that performs like the real thing because, well, it’s the real thing.

We designed a clean wordmark and a simple color palette for Purecane to go across all SKUs and comms.

Purecane needed packaging that would stand out on the shelf from all the other not-so-natural offers on display. It was important that customers would get the sense of an all-natural product and could decode what each of the four products was for.

We opted for a clean packaging design with color-coded usage cues and easy-to-read, no-calorie messaging.