The Guitar Hero franchise is amazing in and of itself, but when we heard we'd be working on the Guitar Hero Metallica version, our faces almost melted off. We knew we had to do something that honored the franchise while embodying the band to a tee.

The launch film was during March Madness. It featured a couple of somewhat known basketball coaches who had to be filmed individually and then composited in post due to their hatred for one another.

After the March Madness spot, we felt we had to really change the formula for the spots and move into something a little more metal.

So we decided to blow up the infamous house, and the wave from the explosion was so massive that one of the pregnant producers went into labor a week early.

We needed a new location for the next installment since we had just blown up the original house. We had just spent the weekend with Hugh Hefner, and he was eager to lend us his mansion so long as he could make a guest appearance there.

Before long, though, all the Playboy bunnies wanted in on the action too.