Joy is disrupting the status quo in invisible aligners by offering premium, dentist-designed smiles at a price that blows away the competition. Joy is not just another dental aligner company; they’re a modern solution that makes confident smiles accessible to everyone.

Because a beautiful smile isn’t a luxury; it’s a right. Joy makes the world smile.

We designed a simple and joyful identity that is as unique as the offering, making the brand stand out in the marketplace.

We wanted the brand to feel as far away from "going to the dentist" as possible and have a much more spa-like feel.

So we designed everything from an in-store scent to comfortable and cool-looking uniforms for the employees.

To ensure the brand and content feel authentic, we feature real Joy customers across all touchpoints, such as OOH, Web, and Social.

We use social media to follow our customers' journeys and focus on light-hearted yet informative content that incites smiles.

We wanted the brand to feel as far away from "going to the dentist" as possible and have a much more spa-like feel.