Could Heineken prove there’s more that unites us than divides us? This social experiment/film was an inter-agency collaboration with Publicis UK, generating over 50 million social views and significant positive press for Heineken.

In the weeks following the campaign, there was a 7.3% increase in UK sales.

In addition to ensuring the concept had maximum earned potential, we helped Heineken put its money where its mouth was by arranging a partnership with the Human Library.

At our co-branded events, visitors could sit down and ‘read’ real-life books with incredible and diverse backgrounds while enjoying a Heineken.